Dance does not exist in singularity, it comes hand-in-hand with other various daily activities, making it relatable and intriguing to people who are unfamiliar or new to it.
Drawing the extraordinary from the ordinary, every day. Drawing inspiration from all facets of life, a vocabulary of gestures and movements that come together to form a cohesive story.
The campaign matchmade elements, iterations and expressions that often accompany dance as an output or as an inspiration for other craft forms; creating unlikely genre pairings to highlight dance in everyday life.
From mid 2018 to early 2019, we ran a year long social media marketing campaign for Got to Move,a nationwide dance movement by the National Arts Council.
For more about this project, visit our Behance